Salon Spotlight: Partnering with LYCON and building lasting success with Iulia Vermesan

Meet the owner of The Beauty Pattern in Greenwich, London.

With beginnings in Romania in 2011, Iulia has over 14 years of experience in the beauty industry. She managed to successfully set up in the UK, and her beauty business growth is inspiring. Achieving Treatwell’s Top Rated Salon award four years running, including her very first year. 

With dozens of local salons in the area Iulia managed to create a successful salon and build real connections with clients.

Featured in the Guild

Most recently this client trust opened the door for Iulia to be featured in The Guild Gazette for her work with LYCON UK. A connection made through a client of hers. Here are some highlights of her conversation and partnership with LYCONs waxing system. Iulia discusses the benefits of partnering with LYCON’s premium wax in her business, the secret to her success as a waxing salon, and how she feels LYCON creates a premium client experience. 

How long have you been using LYCON wax, and what first drew you to the brand?

“I’ve been using LYCON for 11 years, since moving to London in 2015 and starting my first waxing-focused role. I kept seeing it listed in job adverts and salon requirements, and once I worked with it, the difference was clear. The low temperature, flexibility and gentle adhesion noticeably improved client comfort and results. Coming from Romania, where LYCON wasn’t available at the time, it felt like a more advanced, skin-conscious approach to waxing.”

What differences did you notice after your first few treatments with LYCON?

“After the first few treatments with LYCON, I immediately noticed that the skin stayed smooth for longer compared to other waxing systems. The hair grows back finer, making subsequent treatments quicker and more comfortable for my clients.”

Are there specific areas or treatments where LYCON truly stands out for you?

“I can wholeheartedly say that LYCON has completely changed the game when it comes to waxing intimate areas. The low working temperature, precision, and gentle formulation make treatments far more comfortable for clients, while still delivering smooth, long-lasting results. It is the wax I trust most for sensitive and delicate areas.”

Why LYCON Stands Out When Choosing a Wax Brand

Have you ever tried other waxing brands? What brings you back to LYCON?

“I’ve tried many waxing systems throughout my career, and I still test other brands when samples come through, as I think it’s important to keep an open mind. That said, since working with LYCON, I’ve never felt the need to switch. Every time I compare, LYCON continues to come out on top in terms of consistency, comfort and results.”

How would you describe the LYCON waxing experience compared to others you’ve had?

“In one word: painless. To expand on that, the skin is left incredibly smooth, as LYCON, especially Lycojet, effectively removes even short, fine hairs. The treatment feels gentle, even on the most sensitive areas, with minimal irritation and fewer ingrown issues. Overall, the skin feels almost unbothered by the hair removal process, which makes a huge difference to the client experience.”

What has made you stay loyal to LYCON over the years?

“What has kept me loyal to LYCON over the years is the consistency of its quality. The low working temperature, the use of pre-wax oil, and the gel-like texture completely changed how I viewed waxing. When I first trained, I was taught that oil should never be used on the skin, so seeing how effectively LYCON works with it was a real turning point.”

This is something we hear all too often. Professional continued Training with LYCON allows therapists to not just understand LYCON as a brand and the full six step process products and ranges but it also allows exposure to tips, techniques and skills that may have been overlooked previously.

Iulia attributes her early success to her unwavering commitment to her work, often expressing how lucky she feels to do what she loves ‘waxing’. Alongside this passion is her dedication to working with what she calls “the right products” for both herself and her clients LYCON is that clear choice. It is what sets her apart from neighbouring competition and establishes her and her treatments as premium from the get-go.

By building connections and a loyal client base that goes beyond the traditional client–therapist dynamic, Iulia creates a more collaborative partnership in every treatment. She actively encourages clients to understand the products and ranges available to them, allowing them to feel involved and confident in their treatment journey. Something that has worked extremely well for her with most clientele coming from word-of-mouth recommendations and her reputation.

If your considering LYCON wax in your salon:

What would you tell someone considering it for the first time?

"Over all my years working with LYCON, I’ve consistently had excellent experiences with their products. Since running my own business, the team at Beauty Triangle International has been incredibly supportive, always checking in and ensuring I have everything I need."

Iulia’s success at The Beauty Pattern shows what’s possible when expertise, passion, and premium products come together. With LYCON at the core of her treatments, she continues to maintain a high standard of professional waxing and build real, impactful connections through her work.

Find out why we at BeautyTriangle International choose LYCON. 

Read the full article in The Guild Gazette. 

FAQ's:

Q1: How can I Become a LYCON Wax Stockist?

A1: To get started with your LYCON account, simply provide proof of your beauty qualification, complete LYCON’s Introduction training, and submit a trade account application through your local distributor for approval. Once approved, you’ll just need to purchase a professional starter kit, and you’ll be all set to begin offering beautiful LYCON services to your clients!

Q2: Can Salon Owners Try LYCON Wax Before Committing?

A2: We do offer sample packs for therapists who’d like to try our hot wax before their LYCON training. The sample packs are completely FREE, you would only be required to pay shipping cost of £5.99.

Q3: Where to Find LYCON Professional Training and Education

A3: Training is available at various locations across the UK, including Glasgow, the Wirral, Huddersfield, Birmingham, Hertfordshire, and London, with in-salon training options also available.

Q4: What LYCON Wax Training Options Are Available for Therapists?

A4: We offer a wide range of training options for therapists of all levels, with new courses added regularly. Our standard offerings include:

• Introduction to Lycon Training
• Advanced Lycon Training for Intimate Waxing
• Male Intimate Wax Training
• Express Lycon Wax Training
• In-Salon and Bespoke Training

Additionally, we host pop-up Lycon training events across the UK, giving therapists the opportunity to learn in various locations.