5 Tips To Grow Your Brow Business!

Summer may be over, but your bookings do not have to slow down.

Here is how to keep clients coming back and spending, so your business thrives even in the off-season.

Whether you are looking to retain existing clients or attract new ones, these simple strategies can help you manage your responsibilities effectively while still growing your client base and revenue.

Keeping yourself booked and busy is always the goal so, let’s dive in.

1: Upsell Eyebrow Treatment Add-Ons

Hear us out, we know the word “sales” can be a turn off, but we are not talking, “Wolf of Wall Street” style selling.

What we mean is offering thoughtful additions that genuinely enhance the brow result and experience for your clients. This is effective because it improves the client experience while also increasing your earnings.

For clients that prefer a subtle natural look and in this case offering lash up brow down services may not be for them. Instead you might suggest a soft tint and a baby lamination, keeping it natural and fluffy. Offering these add-ons means providing a more complex, tailored service.

For example a HD brow (full eyebrow mapping, shaping, tint and lamination) is a longer process and requires a higher skill level so you can charge a premium.

A combined service like this could be priced at £30-£45 per client.

Compared to standard treaments:

A standard tint & wax, averages £10- £18 per client.
This is an additional £20-£27 per client.

The ideal moment to suggest add-ons is during the consultation, when you’re already discussing options. Avoid doing this at the booking stage, especially with new clients, because you haven’t built that rapport yet.

Another great time is right after a successful treatment. Once clients see your results and capabilities they are likely to be open to your expertise.

The Key-Active Listening!

Do they have a wedding, birthday, or special event coming up?
When is the best time to have their brows done to look their absolute best?

By tailoring your suggestions to their needs, the upsell will feel natural and helpful.

Takeaway: Position add-ons as helpful solutions, not hard sales.

2: Quick Brow Services and Treatments

This doesn't mean rushing treatments, It means adding a selection of fast brow treatments that match your brow bar or beauty salon.

These could be things like:

Waxing, threading, tweezing quick cleanup or reshape.
Basic brow mapping and wax.
Airbrush brows.
Express tint (fast dry, Supercilium PPD free tint formulas).

These quick brow services offer a buffer for your core business, can be slotted in small gaps in your larger treatment schedule and appeal to busy clients who are pushed for time.

Here is a rough idea of the difference this could make:

HD brow costs £30–£45, so seeing eight clients brings in £240–£360 per day.
Adding just two fast treatments like Airbrush brows at £15–£25 each adds an extra £30–£50 daily.
Which adds up! Over a five day week = £150-£250 per week.

Takeaway: Quick services fill gaps, boost income, and attract time-pressed clients.

3: Resell Brow Care and Cosmetics Products

Did you know reselling can increase your yearly revenue by up to 30 per cent?

This simple, easy to implement technique can have a significant impact on your income per year and the best part is, it does not take much of your time.

How to start?

Look at the products you already use in your brow bar or salon and explore their wider ranges.
Select products that truly suit your salon, treatments, and existing clients’ taste

Why? When you believe in the products, you will naturally be enthusiastic and confident when recommending them. This genuine enthusiasm is the most effective way to encourage clients to try the products and maximise their impact.

Key things to remember:

Even upselling just one client per day for up to £20 is enough to generate up to £4,800 per year, a healthy, no pressure target for your team.
Place resale products in introductory areas as well as near exits if customer facing.This makes it easy for clients to get familiar with them and pick up anything they may have forgotten on their way out.
Ask for feedback: Find out what clients think and how they got on with the products.Understanding their results helps you make better recommendations in the future.
Don't forget to try them too.

Offering eyebrow aftercare products such as the Supercilium Brow Care Range helps your clients maintain their results, while keeping you informed of what they’re using.

Offering related cosmetics like the Supercilium Eyebrow Cosmetics Range can be perfect for clients who want a subtle highlight for a special occasion or a brow gel for a one-off look.

Takeaway: Reselling products adds effortless revenue while helping clients maintain results.

4: Find the Best Brow Salon Booking System:

It is always a good idea to keep an eye out for ways to reduce downtime, minimise no shows and avoid cancellations, and streamline business operations. If your current system ticks all the boxes, focus on other improvements.

Some common problems with outdated or inefficient systems include:

Double bookings and scheduling conflicts
No shows
Manual errors from spreadsheets or paper forms
Limited data for tracking and projecting income
Slow or poor user experience
Lack of multi-channel booking options (online, social media, phone, etc.)
All bookings over the phone, meaning less time for other business needs

If any of these sound familiar it might be time to upgrade to an optimised booking system that offers:

Real time availability:

Clients can see open slots instantly, reducing scheduling conflicts.

Automated reminders:

Appointment confirmations and updates help prevent forgotten bookings and encourage deposits when your policy requires them.

Waitlists and last minute notifications:

Fill free slots quickly and avoid wasted time.

Streamlined user experience:

Makes booking simple for clients, reducing administrative work for you.

A user-friendly, efficient booking system not only enhances the client experience but also boosts salon revenue, by reducing missed bookings, minimising refunds, and giving you less time on admin and more in treatment, which is your money maker.

Takeaway: A smart booking system pays for itself by saving time and preventing lost income.

5: Invest in Additional Brow Training:

Investing in education for yourself and your employees means updating your menu and refreshing your offerings to keep them current and reach as many people as possible.

Upskilling can:

Keep you updated on trends and emerging techniques.

Give your clients more choices and enhance their experience

Boosts confidence in your team effectively, ensuring you get the most out of your treatments.

When your team is confident and knowledgeable, it shows in every client interaction and every result.

Eyebrow Training courses, through the Supercilium Academy with Beauty Triangle International include:

CERTIFIED AIRBRUSH BROWS COURSE
CERTIFIED BROW AND LASH LAMINATION COURSE
CERTIFIED BROW HENNA COURSE
CERTIFIED BROW MAPPING COURSE
CERTIFIED HYBRID DYE COURSE
CERTIFIED LIQUID DYE COURSE
LIQUID DYE MIXING MASTERCLASS
BROW HENNA MIXING MASTERCLASS

These courses are also a great way to ease new staff into products and techniques as part of their induction, and boost their skillset.

Takeaway: A new skill can elevate your menu, attract new clients, and increase income.

Even trialling one of these five techniques could help close the gap for your business:

1: Upsell Eyebrow Treatment Add-Ons

2: Quick Brow Services and Treatments

3: Resell Brow Care and Cosmetics Products

4: Find the Best Brow Salon Booking System

5: Invest in Additional Brow Training

Each of these strategies can reduce the impact of slower months. Even implementing just one can make a noticeable difference.

Ready to grow your brow business? Explore our Supercilium Academy Courses or mix and match on Supercilium Brow Products.

Good luck Brow Bosses.

FAQs:

Q1. What advanced brow techniques should I learn?

A: Focus your efforts on learning how to perform combined treatments such as brow lamination & hybrid brows, Precision Mapping and Airbrush Brows. As these are your high skillset, high value treatments.

Q2. How can I upsell brow treatments?

A: Suggest add-ons during the consultation or right after a successful treatment. Listen to client needs (special events, personal style) and recommend tailored upgrades like tints, laminations, or mapping for a polished finish.

Q3. Should I offer package deals or memberships to encourage repeat bookings?

A: Yes! Offering bundles or memberships is a fantastic way to create steady income from loyal clients. It also promotes cross-selling into new services and product lines, while giving clients incentives to return.

Q4. What are some time-efficient brow treatments that can attract clients looking for quick services?

A: Some options include waxing, threading, quick reshapes, express tints, or airbrush brows. These take less time, and fit into gaps in your schedule, and appeal to busy clients who want fast results.