10 Game-Changing Strategies to 5x Your Beauty Business!

Hello Everyone! My name is Monika Sonar, and I’ve been a marketing professional for the past 12 years, working with brands across various industries. While I’ve gained experience in different sectors, the beauty industry has always been my true passion.

In this blog, I will be talking about the newest marketing trends and cases that are changing the beauty industry. I've mentioned some strategies which can lead to smart and fast growth of businesses.

Whether you are a newbie entrepreneur, or a well-known brand, come with me as we dig into the world of beauty marketing and find out the secrets to success that never cease to surprise. Let's be a part of this amazing story together!

1. Host Interactive Virtual Events:

L'Oréal’s Virtual Beauty Festival L'Oréal organised an online beauty festival, where live tutorials, Q&A sessions with beauty experts and an introduction of new products were featured. The virtual event, in turn, has become a successful one as it attracted many of their online clients and the latter's online sales rose.

Advice/ideas for You:

• Virtual Workshops: Display the live skincare routines sessions first. For example, demonstrate how the people with professional waxing techniques can get rid of excess hair. Or in other cases, even teach people how to make facial spa treatments at home.

• Exclusive Previews: Get the anticipation of the products and services by way of unveiling them prematurely.

• Interactive Q&A: Have fun, quick Q&A, and beauty experts for live interaction of your audience you want to do something unique, this can be a game changer for your brand.
  
  If you want to do something unique, this can be a game changer for your brand.

2. Create a Subscription Box Service
   
   

   Example: Birchbox
   
   Birchbox was a game-changer in the beauty industry when the brand started its subscription box service, which allowed the customers to discover the newest products each month. Through this, not only was the company able to generate more earnings, but also their customer base became more loyal to the brand.
   
   
   source: Beauty Subscriptions and More | Birchbox

   Strategy for You:

   1. Curated Boxes: Offer a monthly subscription box with a mix of full-size and sample products specific for various skincare issues.
   2. Exclusive Perks: Allow special savings or early access to new services for your subscribers.
   3. Themed Boxes: Make themed boxes of the holidays, seasons, or beauty current trends.
      
      

3. Use AR to Assist in Virtual Try-Ons
   
   Example: Sephora's Virtual Artist

   Sephora's Virtual Artist app will let the customers try the makeup on virtually. This creative way of doing things has created both the customer's interest in the product and the sales.
   
   

   source: Sephora and Artificial Intelligence: What does the future of beauty look like? - Technology and Operations Management (harvard.edu)
   
   Lead Ideas for You:

   1. AR Tools: Insert AR tools on your website so clients can see different designs or makeup on themselves.
   2. Virtual Consultations: Provide virtual meetings where clients can see what they might look like using AR.

4. Implement a Customer Referral Program with a Twist

Example: Dropbox’s Referral Program

Dropbox grew exponentially through its referral program, offering extra storage space for every referred user.


source: Dropbox grew 3900% with a simple referral program. Here’s how! | by George Vasiliadis | Inside Viral Loops | Medium

Strategy for You:

Referral Rewards: Implement a referral program that rewards clients with discounts or complimentary services for bringing in friends.

Gamified Experience: Transform referrals into a fun game, allowing clients to earn points for each referral, which they can exchange for exclusive rewards.

5. Partner with Local Influencers for Pop-Up Salons

For example, Glossier's pop-up shops have effectively generated excitement and drawn in new customers across multiple cities.

Strategy for You:

• Pop-Up Events: Collaborate with local influencers to host pop-up salons in trendy locations.
• Exclusive Experiences: Offer unique services or products available only at these events.
• Live Demos: Have influencers do live demonstrations of your services, drawing in their followers.

6. Develop a Personalised Skincare Line

Example: Function of Beauty Function of Beauty offers personalised hair care products based on individual hair types and preferences, making each customer feel unique.

Source: Shop All Custom Hair, Body, & Skincare – Function of Beauty

Strategy for You:

• Custom Formulations: Develop a line of personalised skincare or beauty products tailored to different skin types and concerns.
• Personalised Consultations: Offer consultations to help clients identify their unique needs and recommend the best products.
• Subscription Service: Create a subscription service for these personalised products, ensuring consistent sales.

7. Leverage Micro-Moments with Chatbots

Example - H&M's chatbot on Kik provides personalised fashion advice and recommendations, actively engaging customers in real-time.

Source: Why Use Chatbots for Retail (rubygarage.org)

Your Strategy:

• 24/7 Support: Integrate a chatbot on your website and social media to address common inquiries, assist with bookings, and share beauty tips.
• Personalised Recommendations: Use the chatbot to provide customised product and service suggestions based on customer preferences.
• Instant Gratification: Enhance customer experience by offering immediate responses and exclusive deals through the chatbot.

8. Offer Unique, Themed Beauty Parties

Example: Drybar’s Party Services
Drybar offers in-salon beauty parties for groups, making it a fun and unique experience.

Source: NRF | Drybar CMO Sarah Hoffmann on experiential retail

Strategy for You:

• Themed Parties: Host beauty parties with themes like bridal showers, birthday celebrations, or “pamper yourself” nights.
• Group Discounts: Offer special rates for group bookings and include fun activities like DIY facials or makeup tutorials.
• Exclusive Perks: Provide exclusive products or services during these parties to make them memorable.

9. Incorporate Wellness into Your Services

Example: Heyday offers facials that focus on both skincare and stress relief.

Strategy for you:

• Holistic Treatments: Offer aromatherapy, meditation, or relaxation techniques alongside beauty treatments.
• Wellness Packages: Create packages combining beauty and wellness, like facials and yoga.
• Partner with Experts: Collaborate with local wellness professionals to expand your offerings.

10. Launch a Beauty Podcast or YouTube Channel

Example: The Beauty Brains Podcast

The Beauty Brains podcast educates listeners about the science behind beauty products, attracting a dedicated audience.

Strategy for You:

• Educational Content: Start a podcast or YouTube channel to share beauty tips, industry news, and expert interviews.
• Client Stories: Feature success stories and testimonials from your clients.
• Interactive Episodes: Engage your audience by answering their questions or featuring their stories on your show.

Conclusion

Growing your beauty business takes creativity, innovation, and a readiness to explore new ideas. By applying these unique strategies, you can set your business apart, attract new clients, and achieve significant growth. Remember, consistency, engagement, and a true passion for your craft are key to success. Here’s to your success and the exciting journey ahead!

Need more marketing support? Contact Beauty Triangle International or email me at monika.sonar@beautytriangle.com. Let’s help your beauty business flourish!